To start, we shot Mrs. Prindable's apples to look as great as they taste (no small feat, that).
Then we whipped up catalogs and emails and other print pieces that made Mrs. Prindable's the apple of customers' eyes.
But we all know pretty pictures alone don't drive sales (even of chocolate).
So, we put our research analytics group to work eliminating wasteful mailings and targeting high-value customers.
The result: reduced prospecting costs by 60% and a double-digit sales increase.
Oh, and by the way... Mrs. Prindable's apples are delicious.